Centrum is the latest phase at Countryside Properties’ award-winning East City Point development in Canning Town.
The main design challenge was to develop a more sophisticated and upmarket brand that also sat alongside, and didn’t denigrate, the existing East City Point branding.
Working closely with Countryside Properties, we developed a striking purple, black and silver colour palette to use throughout the new brochure and signage updates around the development, including a long stretch of hoarding along the A13.
New 3D visuals, floorplans and maps were commissioned from Soda by Countryside Properties, as well as new site photography and copy.
The PUR-bound brochure used a number of special print finishes including spot silver, UV spot varnish and subtly embossed branding on its cover.