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East City Point branding

​Countryside Properties appointed Soda to work with them on the regeneration of a housing estate next to the A13 in Canning Town, east London. We were asked to name the development and design a visual identity that we would subsequently use across all the development's marketing.

The brief called for a name that reflected the up-and-coming nature of the location. Canning Town falls within the "arc of opportunity", an area encompassing Stratford and the Olympic Park. It's seen as having huge potential for investment and growth.

The name East City Point was finally agreed on. The name focuses on the location, the key selling point in the marketing of the development. We designed a logo that features an illustration of an idealised London skyline. We used a vibrant pink to ensure the development brand cut through the crowded London property market.

The development launch was an amazing success with eight reservations taken on the first weekend. East City Point was recently voted "the best presented development" in Countryside Properties internal awards.

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