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A property brochure for Moat

Moat is one of the leading housing associations working in the South East. Following a credentials presentation, Moat asked Soda to work with them to create a brand and a brochure for a development of new shared ownership homes in Basildon, Essex.

The scheme comprised apartments and coach houses, so the target market was young, local first-time buyers.We presented three logo concepts, including one that was inspired by the design style of high-end champagne brands. This route was seen to have the strongest affinity with our target market.

We developed the luxury theme through the brochure design and print specification.We opted for a die-cut window in the front cover and used spot UV to pick out the images and illustrations.

The end result was a fabulous glossy brochure which was extremely well received.

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