Shared Ownership Week 2013
Notting Hill Housing asked us to design a half height double page spread celebrating Shared Ownership Week 2013 in the Evening Standard. They also wanted to showcase the scope of residential property developments they were selling across London.
We wanted to use the River Thames as a main reference point to the illustration. But we were keen to avoid a traditional map and we were mindful of both the gutter in the middle of the page and the wide landscape format of the advert. So rather than produce an accurate map we dotted the page with playful, but immediately recognisable, reference points, as well as markers advertising their developments.
Notting Hill Housing absolutely loved the designs and we're now working the elements into other projects including web banner, internal posters and direct mailers.